The Drop

GuaranteedFor US residential roofing companies

Get 20 booked roof inspections
in your first 30 days with a done-for-you system that
books jobs, not just leads

Limited spots open each month. We only take on a few new roofers at a time.

We don't just run ads. We rebuild your whole growth system, from your Google Business Profile and website to your funnel, positioning and ads. Then we answer every lead, screen out the tire-kickers and book qualified homeowners on your calendar. If we book fewer than 20, we keep working until you have them.

How every job gets on your calendar

We run steps 1 to 4. You run step 5.
  1. 01

    We build your system

    Positioning, Google profile, website, funnel and ads

  2. 02

    We answer every lead

    Setters by day, AI after hours, in minutes

  3. 03

    We screen them

    Homeowner, in your area, a job you want

  4. 04

    We book inspections

    On your calendar, with a reminder the day before

  5. 05

    You close the job

    Inspect, quote and sign. That's your only part.

See if you qualify

8 quick questionsAbout 60 secondsFree strategy call

Question 1 of 8

Private. We never share your details. Free strategy call. No commitment.
What do we actually do?

We build the system that turns clicks into closed jobs, so you can stop chasing referrals and start running a predictable business

Ads that book jobs, not just leads

We run Meta ads in your service area that show homeowners your real roofs, your reviews and your warranty. No discount gimmicks, so the people who reply want a good roofer, not the cheapest one.

You don't have to lift a finger. We write, design, launch and fix every campaign. You approve the ads.

Qualified homeowners start booking inspections, not tire-kickers asking for a price over the phone.

Ads dashboard showing website leads, cost per lead and amount spent over five months

Every lead answered, screened and booked

The moment a lead comes in, the system texts them back. Our setters call and text during the day, and AI answers and books after hours, so you reach them before they call the next roofer.

Every lead is screened on your rules. Do they own the home? Is it in your area? Is it a job you want? Anyone who doesn't fit never reaches your calendar.

Reminders and rescheduling run on their own, so more homeowners actually show up.

Positioning, website and funnel that win the job

We sharpen how you're positioned, fix your Google Business Profile and build a new site and ad funnel from your own reviews and photos. We've built 160 roofing websites, so we know what makes a homeowner trust a roofer.

All of it connects to HighLevel, your phones and your calendar, so every signed job traces back to the ad that brought it in.

Twice a month we go through booked, held and sold numbers with you.

southernselectroofing.com
Homepage we built for Southern Select Roofing
See if you qualify

Free 45-minute strategy call. Your homepage design is included.

How do we help you?

Here's what you get with The Drop

  • Booked inspections, not leads

    Qualified homeowners on your calendar every month, screened on the rules you set.

  • Done-for-you Meta ads

    Strategy, creative, launch and daily optimization. You approve, we handle the rest.

  • A premium website, built or rebuilt

    A new site plus an ad landing page, made to rank in modern search and get picked up by AI engines.

  • Appointment setting and qualifying

    Human setters call and text every lead, ask the right questions and book only real jobs.

  • AI bots that work after hours

    Text and chat AI answers your approved questions and books inspections at 9:40 pm.

  • Nurturing systems

    Leads who aren't ready yet get automatic follow-up, so they book with you when they are.

  • SEO optimization

    Local SEO, Google Business Profile and AEO/GEO, so Google and ChatGPT name you.

  • Your CRM, set up and connected

    HighLevel with your pipeline, calendars, phone routing, reminders and booking alerts.

  • Speed-to-lead follow-up

    Every new lead gets a text in minutes, before they call the next roofer.

  • No junk bookings, and reports you can read

    Bad bookings get replaced. Booked, held and sold numbers every month.

See if you qualify

Takes about 60 seconds.

Will the leads be any good?

Booked on your rules. Not junk leads.

Before launch, you tell us exactly who you want on your calendar. Our setters and AI only book homeowners who pass those rules. If a booking slips through that doesn't, it doesn't count and we replace it.

Example rules for one roofer

  • Owns the home or makes the decision Book
  • Inside your service area Book
  • Full replacement or storm damage Book
  • Only wants a price over the phone Follow up
  • Renter with no landlord approval Decline
  • Two counties outside your area Decline
  1. You set the rules

    Service area, the jobs you want, who counts as qualified and how many inspections you can take a week. We write them down together on the kickoff call.

  2. We screen every lead

    Setters and AI ask the questions before anything gets booked. Anyone who doesn't fit gets follow-up or a polite no.

  3. Bad booking? We replace it

    If a booked homeowner breaks your rules, it doesn't count toward the guarantee and we book you another one.

THE DROP GUARANTEE • OR WE KEEP WORKING • 20 IN 30 DAYS
Does it actually work?

The 20-in-30 guarantee

Three promises, so you can't lose: qualified bookings fast, no junk, and a payback backstop on top.

  1. Promise 1

    20 booked in 30 days

    20 qualified roof inspections in your first 30 days of full delivery, then at least 20 every month you're with us. Short in any month? We keep working until you have them.

  2. Promise 2

    Junk bookings don't count

    If a booked homeowner breaks the rules you set, it doesn't count toward the guarantee and we book you another one.

  3. Promise 3

    5x payback in 90 days

    If the jobs you sign in your first 90 days aren't worth at least 5 times what you've put into our fees and ads, we keep working until they are.

Week one is a test run. We tune your ads and screening rules before the clock starts, so our learning time never counts against you.

What we ask from you

We can promise this because we run every step between the ad and the inspection. We don't have a wall of reviews for this system yet, so we put our names on the result instead.

Ana DumitriuCEO and co-founder
Akram MihyarCTO and co-founder
  • Keep the agreed ad budget running, paid straight to Meta.
  • Have room for about 20 inspections a month.
  • Go to every inspection we book and send each homeowner an estimate.
  • Mark each inspection held, no-show, won or lost, with the job value, within one business day.
What is it worth to you?

What 20 bookings a month can mean for you

We guarantee the bookings. Showing up, quoting and closing is your part, so put in your own numbers.

Reminders and rebooking help here. Some people still cancel.

Booked inspections a month 20
Held inspections a month 17
Signed jobs a month 5.1
New work signed each month $0
Total revenue from new signed jobs, first 90 days$0

This is your math, not a promise of revenue. We guarantee at least 20 qualified bookings a month, plus a 5x payback on what you invest in your first 90 days.

Who's behind it?

160 roofing websites built. Here are a few.

Each one is built from the company's own reviews, photos and services, so it looks like that roofer and nobody else. On your strategy call, you'll see one we designed for you.

Ana DumitriuAkram Mihyar

"A good website helps, but it doesn't fill a calendar by itself. So we built the whole system, we run it ourselves, and we put our names on the result."Ana Dumitriu and Akram Mihyar, co-founders of The Drop

What happens next?

The next steps

From your first call to your first signed jobs. Once you're live, we get you your first leads, booked appointments and closed jobs within 14 days.

  1. 01

    Strategy call and setup

    We study your market, show you your new homepage and rebuild your growth system.

    • Free 45-minute strategy call
    • Your new homepage design
    • A growth plan for your market
  2. 02

    Leads and appointments

    Your ads, profile, website and funnel go live. Leads and booked appointments start coming in within days.

    • Website, CRM and ads built
    • Tested end to end before launch
    • First leads in the first week
  3. 03

    Close new jobs in 14 days

    Qualified homeowners land on your calendar. You close your first new jobs within 14 days of going live.

    • Ready-to-buy homeowners
    • Reminders so they show up
    • Booked, held and sold reports
Book my free strategy call

No commitment required. 45-minute call. Your homepage design included.

Frequently asked questions

What exactly do you do?

We don't just run ads. We build and run your whole growth system: your positioning, Google Business Profile, website and ad funnel, Meta ads, a HighLevel CRM, human setters and after-hours AI, booking and reminders, and reporting on signed jobs. It's all done for you.

How does this work?

You apply, we get on a 45-minute strategy call to map your growth plan and show you a homepage we designed for you. Then we build and launch the whole system. Once you're live, you get your first leads, booked appointments and closed jobs within 14 days.

What do I get when I work with you?

Done-for-you Meta ads, a new website and ad landing page, HighLevel set up and connected, setters and AI who answer, screen and book your leads, reminders and rescheduling, reporting on booked, held and sold numbers, and two strategy calls a month.

What are some realistic expectations and results?

Week one is a test run where we tune the ads and your screening rules. Then the guarantee clock starts, and from then on we book at least 20 qualified inspections a month. We go through booked, held and sold numbers with you twice a month.

How are you different from other marketing agencies?

Most agencies sell you leads and disappear. We own the whole path from the ad to the booked inspection, we only book homeowners who pass your rules, and we report on signed jobs instead of clicks. And if we book fewer than 20 qualified inspections in a month, we keep working until you have them.

I've been burned by agencies before. Why would this be different?

Because you don't have to take our word for it. You see a homepage we designed for your company before you commit to anything, junk bookings don't count, and the guarantee has our names on it.

What counts as a qualified booking?

A homeowner or decision-maker, inside your service area, with a roofing job you've agreed to take, valid contact and property details, and a confirmed time on your calendar. You set the rules at kickoff. If a booking breaks them, we replace it.

What if my team can't handle the volume?

We plan the campaign around how many inspections you can take each week and adjust as you grow. To get the most out of the system, your team needs room for about 20 inspections a month.

How does the website design work?

Before your strategy call, we design a new homepage for your company from your own reviews, photos and services, so you can judge our work first. If we work together, we build the full site and your ad landing page, and you get two rounds of revisions before launch.

Can you work with my current website?

Yes. Most roofers get a full rebuild, because the site has to convert ad traffic. We keep the pages and URLs that already bring you visitors from Google and set up redirects for anything that moves, so you don't lose rankings.

Do you host the website?

We can. We're flexible: we host your website for you, or we use your current hosting if you'd rather keep it. Either way, we handle the upkeep and updates, so you don't need to deal with a web developer.

How do you make sure I show up on Google and in AI search?

Every site we build has SEO foundations: fast pages, clean structure, service and service-area pages, and your Google Business Profile set up properly. We also structure your content so AI engines like ChatGPT and Google's AI answers can understand and recommend you. We go through what your market needs on the strategy call.

How long until I'm live?

It depends mostly on how fast we get access to your accounts and your approvals. We build your site, CRM and ads at the same time to keep it short. Once you're live, you get your first leads, booked appointments and closed jobs within 14 days.

How much does this cost?

We cover pricing on the strategy call, once we understand your market, your margins and your goals. There's a one-time setup fee and a monthly management fee. Your ad budget is separate and goes straight to Meta.

How do I get started?

Answer the 8 questions at the top of this page. If you're a fit, you pick a time for your free 45-minute strategy call right away, and we design your new homepage before we talk.

Which roofing companies does this work for?

US roofing companies that do mostly residential work, can take on about 20 more inspections a month and are ready to invest in ads. It isn't built for commercial-only roofers.

Taking on new roofers this month

Ready to stop chasing referrals and start booking $100K a month in jobs?

Book your free strategy call below. Take the 60-second application, pick a time, and see the homepage we design for you.

Book my strategy call

Free 45-minute callNo commitment. No payment.